
Hi, I'm Libby!
HOW IT STARTED
Graduating from the University of Michigan with a degree in Communication Studies and a Business Minor, I’ve always been drawn to the intersection of strategy, creativity, and business growth. My early experiences in marketing—both through internships and hands-on involvement—solidified my passion for branding and digital strategy.
After graduation, I started my career at a full-service recruiting firm, wearing multiple hats and quickly advancing into sales, where I spent five years. I had the privilege of developing relationships and solving needs with a diverse range of clients, from Fortune 50 giants to small, family-owned businesses, tailoring solutions that meet their unique needs. I thrived on understanding complex business needs, providing tailored solutions, and ensuring clients achieved real results.
At the same time, I found myself drawn back to marketing—managing social media, designing websites, and ordering merchandise. It became clear that my true passion was in creating solutions that not only elevate brands but also solve real business bottlenecks.
That’s why I launched Stratify—to bring my expertise in marketing, customer service, and problem-solving together, helping businesses rebrand and stay competitive in the digital age. I thrive on deeply understanding client challenges and relentlessly finding solutions that help business stand out, build trust, and create a lasting presence.